OK, so it's clear who's selling the most phones, but who's making the best phones?Įvery time someone here at ZDNet - or an industry media site - writes something positive or negative about either of the two leading smartphone vendors, the usual fan debates erupt in the forums and comment sections. In contrast, Samsung did not make comparative price adjustments to its line later in the year and did not have 5G across its line until recently. We also have to account for other models - the iPhone SE, the iPhone XR, and the iPhone 11 - that continued to sell well at reduced price points following the iPhone 12 launch. Still, the iPhone 12 was a massive win for the company as its first 5G device, and its price point was lower than for the previous model on the entry-level when it was first introduced. I am not entirely sure what is accounting for Apple's significant gain here. Worldwide Unit Shipments of Smartphones (1000s) in Q4 2020 Gartner
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